Cart 0
SERVICES EXECUTIVE LEARNING BUSINESS DEEP DIVE VIRTUAL LEARNING INDSIDE DIGITAL CHINA
WHY CHINA DIGITAL TRANSFORMATION BLOG
CHINA EXPERIENCE Tech Tour program (Copy) MANAGEMENT REFERENCES CHINA PARTNERS CONTACT
Cart 0

 Tik Tok

– The Attention Factory

What is the untold story behind TikTok and how did it grow so fast to become one of the biggest social media apps with +800 million active monthly users? How will it influence the future of e-commerce and marketing and what is the secret behind the success?

Details

May 25. 2021

2 hours
10.00 – 12.00 (CET)

1 person: €80
2-4 people: €75
+ 5 people: €70

Livestream: A Link will be sent to you via e-mail after sign-up.

Recording: The session will be recorded and will be accessible within 3 days after the event and available for 3 weeks.

TikTok has grown explosively in the past few years, becoming one of the most downloaded apps in more than 130 countries. Creative content from brands, influencers and fans have exploded, and the parent company Bytedance is now in the league of tech giants like Alibaba and Tencent. Yet few professionals understand TikTok’s potential implications.

The platform uses machine learning and AI to find out what videos are more attractive and will gain traction, and its algorithm have people hooked on the short video format. In 2020 an average user spent more time on TikTok than any other platform, beating out both Facebook, Instagram and Youtube.

What is next? The Chinese version of TikTok, Douyin, is rolling out its own payment service that will rival the existing Wechat Pay and Alipay in China. The purpose is to create a new ecosystem of entertainment, social media, music and e-commerce.

Tik-tok-event.jpg
1500x300px-bluebox.png

 Speakers

300x300px-speaker---Matthew-Brennan-book.png

Matthew Brennan

A well-known author and keynote speaker specializing in Chinese mobile internet technology and innovation.

Matthew Brennan opinions have been featured across global media including Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times and Forbes. Originally from London, England, Brennan speaks fluent Mandarin Chinese having been based in mainland China for 16 years, many of which were spent building localized software products for the K12 education market. He is the organizer of one of China’s largest annual digital marketing conferences for international brands, and as a keynote speaker has delivered hundreds of presentations for companies including Google, Tencent, Walmart, Visa, LinkedIn, and Boston Consulting Group.

See more events here ➜

300x300px-speaker---Line-Juul.png

Line Heidenheim Juul

Director of operation, Shanghai Office

Line Heidenheim Juul is a sinologist and leader and has focused on China since 2007. Line has her daily work as Director of Operation for China Experience in China, with a permanent base in Shanghai. Line holds a Master of China studies, speaks Mandarin and has studied at the prestigious Qinghua and Zhejiang University in Beijing and Hangzhou. Line has previously written a thesis on social media and news in China.

In her recent role as “chief connector” she has focused on following the explosive development of Chinese tech companies as well as the success of Nordic and European businesses in the Middle Kingdom.

 WHO SHOULD JOIN THIS EVENT?

This session is relevant for progressive managers in digital agencies, professionals working with strategy and implementation of media, investors focusing on technology companies and other professionals interested in how technology impact our lives.

NB: You can also get access to this session if you subscribe to China Trends 2021.

See more sessions here ➜

AGENDA

  • 10.00-10.15 Introduction

  • 10.15-10.45 Matthew Brennan, Behind TikTok, AI and the addictive short video format

  • 10.45-11.00 Interview session/ Q&A

  • 11.00-11.30 Matthew Brennan, TikTok´s global implications

  • 11.30-12.00 Q&A

1500x300px-bluebox.png