Meet our team

In our offices in China and Denmark, we have a team of driven Danish and Chinese professionals, who understand the market and have an acute understanding of what high quality service means. We are a full service agency, flexible and available 24/7 to our clients worldwide.

We have specialized in business travels & study tours while focussing exclusively on China. That means that we naturally keep track of current developments and trends that influence our clients.

Through a decade of experience we have built an extensive network and important relationships in China making us able to operate efficiently and navigate in the highly dynamic market where good relations – guanxi - is key.


We have learned that in China, nothing is easy, but everything is possible.

Learn more our team below.

+45 20 11 42 26
+86 136 71 91 51 47
Peter Lisbygd
Owner & CEO

Peter is our owner and founded China Experience in 2005 in Shanghai. He has 10 years’ experience from one of the largest corporations in the European tourism industry and has lived and worked in Shanghai several years, before he moved back to Denmark in 2008 and established the Danish office. Peter is a knowledge broker and often used moderator, who is passionate about sharing information and experiences to promote a nuanced picture of China

+45 31 41 74 07
+86 185 1637 5960
Line Heidenheim Juul
Director of Operation

Line is our dynamic director of operation in Shanghai. She fell in love with China many years ago and has a master degree in China Studies from Aarhus University. She has lived in Beijing and Hangzhou and speaks Mandarin. Her interests include business and politics in China, working out, exploring the city and travelling as often as she can.

+86 139 1607 5206
info china-experience
Maggie Chen

Maggie is our competent accountant, who keep track of most of our paperwork and make sure our back office is up and running with all the numbers adding up. As a native of the metropolis, she knows Shanghai in and out. In her spare time she loves a good book or just kicking back with some relaxing music.

+ 45 52 58 98 88
Laura Du
Project manager

Laura is our project manager intern in the Danish office speaking both English and Mandarin – but well on her way with Danish also. She has more than 7 years experience working with several international hotels in Beijing, before moving to Denmark a couple of years ago. Laura loves to study cultural differences and travel around the world to experience various cultures and lifestyles

+86 156 0192 4769
Salomé Asseraf Trambach
Business Development Manager

Salomé is our Business and Development Manager based in Shanghai. She holds a masters degree in International Business and Politics from Copenhagen Business School. She has experience working specifically with Danish companies abroad from the Danish Foreign Ministry in Ghana and from PwC in Mexico. She has dedicated herself to learning all about what China has to offer from a business perspective. Her biggest passions include traveling, reading books, self development, yoga and pilates.

+86 138 1697 8429
Crystal Lee
Program Manager

Crystal is the Program Manager in our Shanghai office. She graduated from Shanghai Jiaotong University and has much experience abroad. Crystal is very skilled handling MICE Groups and FIT both inbound and outbound. Now she is fully ready to take new challenges and growing with China Experience.

+86 13512128824
Annie Fu
Program Manager

Annie is one of our devoted program managers in the Shanghai office. She worked in the hospitality industry for more than 5 years in China.  She has been working in the FTI and MICE industry for 2 years in Dubai. Her interests include travelling, reading good books and working out. She believes that “nothing is impossible to those who believe”.