About us

Our passion

At China Experience our passion is moving people by sharing experience and knowledge to help you make sustainable solutions for future success. We are the only Danish travel agency specialized in creating study tours, business delegations and executive learning in China. We work closely with universities, business schools, companies and organizations to develop tailored executive learning programs with useable, high quality content. We believe executive learning programs in China is all about getting first hand experiences combined with authentic encounters with locals and opportunities to learn from successful professionals. 


Our way

Our concept is designed so our clients can get the full China Experience, but still have the flexibility to choose between the elements that best support their arrangement and goals. Each element from preparation to logistics and program content play and important role in the learning process. We offer to prepare participants before the journey and in the planning phase we help organize and inspire with program elements that can match specific needs and provide valuable knowledge. To secure a high level of comfort and convenience, we test and prepare everything and only use professional and efficient business hotels and services. During a journey we arrange experienced, in-house trained facilitators that help digest impressions and information. To us, this makes up a complete experience to help move you gain multiple and balanced perspectives on China. We call this the China Experience way.


The Story

China Experience is a professional and dynamic company with 12 years’ experience. It was founded by Peter Lisbygd in 2005 in Shanghai, while he was working as director of sales at a five-star luxury resort in Hangzhou. Peter saw the opportunity to meet the demands and need of tailored solutions to foreign companies and professionals with a keen interest in China.

Since then, the company has been growing and today we have offices in Denmark and Shanghai. China Experience is supplying to a number of the largest businesses travel agencies in Europe as well as several major companies, MBA-schools, organizations and public institutions with activities in China.